6 predictions: How Strategic Response Management will impact your 2025 growth

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Strategic Response Management (SRM) is quickly becoming a cornerstone of how businesses leverage existing and future organizational knowledge to build profitable growth. As adoption spreads beyond proposal teams to include sales, IT, InfoSec, customer success, and more, SRM is becoming indispensable in industries like financial services, technology, and manufacturing.

Strategic Response Management (SRM) is quickly becoming a cornerstone of how businesses leverage existing and future organizational knowledge to build profitable growth. As adoption spreads beyond proposal teams to include sales, IT, InfoSec, customer success, and more, SRM is becoming indispensable in industries like financial services, technology, and manufacturing.

With B2B buyers demanding more information, faster turnaround, and airtight compliance, organizations are turning to SRM platforms to handle ad hoc questions, RFPs, DDQs, and security questionnaires, all of which are growing in volume and complexity. Their unique ecosystem of customer-facing content, project management, and automation also make SRM platforms particularly inviting to any company looking to safely execute AI mandates (AI threads its way into every SRM prediction mentioned below).

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H2 example

The 2024 State of Strategic Response Management Report found that 90% of companies say that response teams significantly contribute to revenue.
Changes in buying behavior are putting pressure on companies to grow efficiently, prompting bid, proposal, and capture teams to transform from back-office support to frontline revenue generators. AI is one piece of the puzzle, but it’s time for organizations to embrace a wholly new approach to Strategic Response Management.
Here are five pro tips to unlock growth:

• Elevate SRM management as a business-critical priority: SRM teams must earn a seat at the table where go-to-market strategies are set, alongside functions like sales, marketing, revenue operations, and customer success.
• Advocate for the SRM team: Leadership should increase the visibility of their SRM team by articulating team value and clearly communicating the strategic role it plays and the revenue-driving processes and responsibilities
• Drive executive and cross-functional alignment: 85% of executives believe response teams are well-resourced. Practitioners disagree; only about half are satisfied with their roles. Facilitate two-way communication between senior management and strategic response teams.

The 2024 State of Strategic Response Management Report found that 90% of companies say that response teams significantly contribute to revenue.
Changes in buying behavior are putting pressure on companies to grow efficiently, prompting bid, proposal, and capture teams to transform from back-office support to frontline revenue generators. AI is one piece of the puzzle, but it’s time for organizations to embrace a wholly new approach to Strategic Response Management.
Here are five pro tips to unlock growth:

• Elevate SRM management as a business-critical priority: SRM teams must earn a seat at the table where go-to-market strategies are set, alongside functions like sales, marketing, revenue operations, and customer success.
• Advocate for the SRM team: Leadership should increase the visibility of their SRM team by articulating team value and clearly communicating the strategic role it plays and the revenue-driving processes and responsibilities
• Drive executive and cross-functional alignment: 85% of executives believe response teams are well-resourced. Practitioners disagree; only about half are satisfied with their roles. Facilitate two-way communication between senior management and strategic response teams.

H2 example

The 2024 State of Strategic Response Management Report found that 90% of companies say that response teams significantly contribute to revenue.
Changes in buying behavior are putting pressure on companies to grow efficiently, prompting bid, proposal, and capture teams to transform from back-office support to frontline revenue generators. AI is one piece of the puzzle, but it’s time for organizations to embrace a wholly new approach to Strategic Response Management.
Here are five pro tips to unlock growth:

• Elevate SRM management as a business-critical priority: SRM teams must earn a seat at the table where go-to-market strategies are set, alongside functions like sales, marketing, revenue operations, and customer success.
• Advocate for the SRM team: Leadership should increase the visibility of their SRM team by articulating team value and clearly communicating the strategic role it plays and the revenue-driving processes and responsibilities
• Drive executive and cross-functional alignment: 85% of executives believe response teams are well-resourced. Practitioners disagree; only about half are satisfied with their roles. Facilitate two-way communication between senior management and strategic response teams.

H2 example

The 2024 State of Strategic Response Management Report found that 90% of companies say that response teams significantly contribute to revenue.
Changes in buying behavior are putting pressure on companies to grow efficiently, prompting bid, proposal, and capture teams to transform from back-office support to frontline revenue generators. AI is one piece of the puzzle, but it’s time for organizations to embrace a wholly new approach to Strategic Response Management.
Here are five pro tips to unlock growth:

• Elevate SRM management as a business-critical priority: SRM teams must earn a seat at the table where go-to-market strategies are set, alongside functions like sales, marketing, revenue operations, and customer success.
• Advocate for the SRM team: Leadership should increase the visibility of their SRM team by articulating team value and clearly communicating the strategic role it plays and the revenue-driving processes and responsibilities
• Drive executive and cross-functional alignment: 85% of executives believe response teams are well-resourced. Practitioners disagree; only about half are satisfied with their roles. Facilitate two-way communication between senior management and strategic response teams.

The 2024 State of Strategic Response Management Report found that 90% of companies say that response teams significantly contribute to revenue.
Changes in buying behavior are putting pressure on companies to grow efficiently, prompting bid, proposal, and capture teams to transform from back-office support to frontline revenue generators. AI is one piece of the puzzle, but it’s time for organizations to embrace a wholly new approach to Strategic Response Management.
Here are five pro tips to unlock growth:

• Elevate SRM management as a business-critical priority: SRM teams must earn a seat at the table where go-to-market strategies are set, alongside functions like sales, marketing, revenue operations, and customer success.
• Advocate for the SRM team: Leadership should increase the visibility of their SRM team by articulating team value and clearly communicating the strategic role it plays and the revenue-driving processes and responsibilities
• Drive executive and cross-functional alignment: 85% of executives believe response teams are well-resourced. Practitioners disagree; only about half are satisfied with their roles. Facilitate two-way communication between senior management and strategic response teams.